From the day we got together, we promised ourselves first that we will ALWAYS treat our users the way we wish to be treated. Furthermore and very importantly, EVERYONE in our family (our mothers, fathers, brothers, sisters, our in-laws etc.) uses addappt.
We are a self-funded small business and we believe our business is a reflection of who we are as individuals .. who we are with our families and our children. Who we are with our friends. Who we are with people we do not know. Who we are. Period. It is personal, not business for us. Our children identify us with addappt (look at the Tshirt closely) on Father’s Day.
Again and again, we see businesses spamming the address book of their users at the expense of their trust. Some do that without informing you. Some do it with a lack of transparency and then apologize. It is so rampant nowadays that people fear touching the invite icon on apps - rightfully so. Since it is being done by so many, businesses think it is ok and it will be forgotten - here is a study that shows Why People forget their Morals when in a Group.
Growth is the most sought after metric in all businesses. Growth in users. Growth in revenue. Growth in engagement. Growth. Growth and Growth. There are various motivations for it but first and foremost, it is about increasing the value of the business which has various manifestations - market valuation, future investments, market capitalization or shareholder return depending on where the business stands in its lifecycle. To add to it, there are various anomalies like Instagram or WhatsApp which grew big fast on their merits. When that happens, often the comparables change for businesses when financial returns, new investments and expectations come into place. The race to go viral fast has now become a virus.
Everyone wants things to happen as easily as a ‘like’ - instant gratification all the time for everything.
Don’t get us wrong - we wish to grow as well. The app is significantly more valuable to our users when more of their friends use it but we WILL NOT do it unethically and at the expense of your trust. Our biggest return is when you WANT to tell your friends to addappt with you. We believe your credibility is at stake when you recommend any service or person - we will not let you down. We also understand that one’s reputation and credibility does not happen instantly - we are ready to put in the effort and time to earn it.
We want you to feel very comfortable using addappt so here are the steps involved (screens are from our Android app but it is exactly the same for our iOS app) when you invite friends on addappt:
1. Tap Invite Icon
2. See a list of all your contacts that are all selected by default. With one tap, you can ‘deselect all’ and pick contact individually by scrolling or search.
Also Note that we very explicitly call it what it is - an invite
Individually selected - you can scroll and select or use search
3. Even, if you happened to have missed deselecting and tapped the ‘send invite’ button (shown in the screen above), you will get the email composer which is another explicit step that tells you that you are about to send an email AND then you have to tap once more to actually send that email.
No tricks with apologies later. No ‘growth hacking’.
If you have not seen this interview of ours on Techcrunch TV, we say it here again - we abhor spam and we will treat you the way we wish to be treated.
We see a world where everyONE addappts - ONE by ONE.